Apple Packaging

package design
Fall 2017

 
Apple Bag.jpg
 
 

purpose —
Design a packaging that contains both apples and dried apple pieces to easily carry on a picnic for anyone who wants to go out, relax, and quickly grab and eat a bag of healthy snacks. The entire set of elements contains a paper bag, inner individual boxes, and napkins.

bag design —
I used complementary colors to create contrast and also resemble red and green apples. Since a picnic activity is usually fun and enjoyable, I chose to use more highly saturated colors to depict the brightness and happiness people usually feel when enjoying their time outdoors with family or friends.

inner boxes —
The inner packaging of individual apples are boxes that can be easily opened up into flat mini table mats, which people can use to place their apple and dried apple pieces on instead of needing to worry about nothaving a clean surface to place their food.

in context photographs —

 
 
Final Panel.jpg
 
 

PROCESS

pattern development —
I started out by using water color and markers to create a variety of designs to develop patterns. But after transferring these drawings and paintings into the computer and applying it to the packaging, the softness of the watercolor strokes didn’t really depict the feel of the apples, and thus I ended up needing to harden the stokes digitally to better capture the essence and feeling of the apple.

inner box + napkins —

Box+%26+Napkin.jpg

personal insights —
Designing the pattern of the apples used on the packaging was actually a lot more complicated than what I have imagined since the softness or hardness of the strokes used creates a completely different feel of the pattern. I started out by using water color and markers to create a variety of designs. But after transferring these drawings and paintings into the computer and applying it to the packaging, the softness of the watercolor strokes didn’t really depict the feel of the apples, so I ended up needing to harden the stokes digitally. I realized that it is important to capture the essence and feeling of the apple, and also the mood of the environment of its intended use, and thus little things like the stroke, weight, size, color contrast, really make a big difference.